Win the War for Talent with a Candidate Value Proposition (CVP)

It’s not necessarily an expression you hear too often, and you may never have even heard about Candidate Value Propositions (CVPs) before.

They have to be the way forward though, in a tough hiring market like China. How can you differentiate yourself from every-other-company-in-China? How else can you get to the root of what it is that causes people to choose your company over others?

All of us are fighting the good fight, and victory accrues to those companies who can finesse their Job Offers into what appears to be the best available offer in the China market. If the match is done sufficiently well. and honestly, it will fit the aspirations of active and passive candidates in the market, and offer the best career progression in your industry.

The end result is obviously not just a series of nice photographs and advertisements. It’s a statement or series of statements that tap into candidate desires and needs, and position your company as the solution.

But how do you get to produce a Candidate Value Proposition(CVP)?:

Get Help – The methodology involved in producinge a Candidate Value Proposition (CVP) is very much in the skill set of the marketing department. It’s just another way of looking at branding and marketing, but with recruitment in mind as the final objective.

Marketing people have knowledge of th 4Ps (Product, Price, Promotion, Place), and can assist you to build a CVP that will be effective in the marketplace. The good news is that they will need your HR and hiring knowledge to flesh out the actual details but in order to have a successful cooperation you will have to begin to think like a marketer. Just a bit.

Candidate Research – This is the starting point and possibly the hardest thing to do. It requires time commitment and a budget, two things in very short supply for any HR staffer in China []. You know the candidates but you will need the help of someone who can actually get people together in some sort of focus group situation. Someone who can tease out the information that you know is there, but you can’t quite get to.

Analysis of Results – For this issue I would again suggest that you need help from a company that does competitive intelligence or a market research firm. You need someone with the subtlety of interpretation necessary to understand what candidates in your industry actually want, how they view your company, and how they can be enticed to view it in a better light.

Segmentation – Now matter what industry you are in, and no matter your size there will need to be some form of segmentation of your hiring market. If you don’t have any notion of segmentation right now then you probably don’t have the depth of analysis and understanding that you need to succeed. You don’t just need to segment the market, you also need to decide your own company’s positioning within that market.

This is where the hard questions arise: Do you offer high salaries? Or a balanced work and life scenario? Which one are you more comfortable with, and which fits the market best? There are no easy answers here but your answer will determine how successful you can be. Clearly there is no perfect positioning but no all positioning guarantees failure.

Career & Hiring Message – The key to this is to figure out the question: Why do people want to work in our company? What do they value the most?

If you look at a company like Microsoft they can make a CVP that says something like ‘Define leading edge technologies that will change the world’. But they are not the only ones. Even small companies or old industries can take the same tack.

Take for example something as routine as automotive lighting. You might see it as just bits of clear plastic with a light behind. But the true interpretation would lead to a CVP that focuses on the fact that anyone in the automotive lighting business is ‘defining the future look for a new generation of cars’. Take a look at the cars on your street and you will notice that the lights dominate the look now, so this is not a sales spiel. It’s the truth but stated in a way that makes automotive lighting attractive as a career.

So you are looking to craft a message that accurately defines the features and benefits of your product, a job, but in such a way that you maximise your advantage. The CVP has to be a real assessment and not some marketers notion of what is cool and trendy. This might work for mass media advertising for soft drinks but careers are too important to be treated in a trivial way.

Delivery – Now you have to choose where to present your newly created message. The obvious places are recruitment portals and newspapers, but now that you have a method with a fancy new acronym, why not go the whole hog and put it onto blogs, Youtube, social networks, career fairs, radio, TV etc. The possibilities are endless but again each media may or may not reflect the kind of positioning you are aiming for.

What are we waiting for here? Developing a Candidate Value Proposition feels more like play than work.

Go, have fun, and call it your job.

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How to Update Microsoft Security Essentials?

Updates are necessary whether it is your Windows OS, antivirus program, or any application that you are using on your PC. Updates help keep you PC run smoothly by repairing the internal glitches and bridging any loopholes. In the same fashion, your Microsoft Security Essentials needs to be updated with latest virus definitions as these enhance its defense system to deal with latest and everyday growing threats. Below are the simple instructions that will help you update your antivirus program smoothly:

Automotive Procedure:

  • Locate ‘Microsoft Security Essentials‘ in your system tray. Double click on the icon to open it.
  • If it is not there, click on the ‘Start‘ menu> ‘All Programs‘> and click on ‘Microsoft Security Essentials‘ to open it
  • Click on the ‘Update‘ tab at the top and then click on the ‘Update‘ button.
  • It will start downloading the latest virus definitions and updates to your system. During the process you may close or minimize the MSE window.
  • When the process completes, it will show up-to-date message on the screen when you reopen the MSE program.

Manual Procedure:

  • First check which Windows version you have. You can check it by pressing the ‘Windows‘ key and ‘Pause/Break‘ key together on the keyboard. It will take you to the properties of Windows OS. Check if you have 32-bit, 64-bit version.
  • Open your web browser viz. Internet Explorer (IE) or Firefox etc.
  • Go to (you can also copy and paste this link in your browser’s address bar and hit ‘Enter’ on the keyboard).
  • Click to choose whichever Windows version you have to download the latest definitions.
  • When a dialog box opens (mpam.f etc., vary with your Windows version), click on ‘Save File’ and save the file to your preferred location.
  • Double click on the file icon to open and run it. Now let the updates be downloaded to your PC. It may take some time so wait for the process to finish.
  • When the updates file is running, a file extraction dialog box will appear. The box will show that the updates are being downloaded.
  • When the downloading is finished, the box will be closed automatically. If it doesn’t you can close it.
  • If you want to check whether the updates have been downloaded or not, open the ‘Microsoft Security Essentials’ and click on the ‘Updates‘ tab. It will show a message ‘up-to-date’.

Additional Tips:

  • You must be logged in as an administrator to your PC or should have administrative privileges to update or make changes to MSE.
  • If you have Windows 7 or Vista, then right click on downloaded file, click on ‘Run as administrator‘, and click on ‘Yes‘. If it prompts for admin username and password, key in the information.
  • You would need an active internet connection to download the virus definitions.

ODC Trailers Leasing

ODC Trailer leasing is a specialized business. Not every one wants a trailer that is rated for four hundred tones. The requirement is specialized and the equipment availability is also required to be considered in big projects.

Big Projects Require Leasing of Big Trailers

If you have ever been to a construction site of a big power plant or a nitrogenous fertilizer plant you will be able to see very big trailers. These trailers are required to handle ODC (over dimensioned consignments) packages. These can be reactors of fertilizer plants extending to more than 100 meters, or the power plant generators of weight more than 400 to 650 tons (imagine a single piece of equipment weighing more than 1.5 million pounds)

Transportation of ODC requires Leased Trailers

These trailers are not available with every transporter. These trailers are to be leased from specialized truck leasing companies and contracts are require to be made years in advance. If you do not plan the transportation of ODC material your project costing more than a billion dollars can be delayed and you will be required to pay a large amount. Very few construction companies in the world can afford to have these trailers on their asset list. So they have to be leased and leased in advance.

ODC Trailers require Special Handling

These trailers leased to the construction companies for years together require special handling and are damp leased. The crew cannot afford to get away from the leased trailer. The fueling arrangements of these leased trailers are also special. The trailer cannot go to the filling station. The filling station has to come to the trailer. The crew operating the trailer also looks after the maintenance of the leased trailer

Driving Arrangement of ODC Trailers

Most of the trailers are pulled fro the front of the trailer and the pulling force is generally sufficient. Where the slope of ground requires pushing from behind a separate driving head has to accompany each trailer so as to be able to push the trailer from behind. The front and rear driving heads come as a combined unit and the company leasing these equipments does not generally have a choice. Most of the time, the trailer is leased for the entire duration of the project, and kept at site for 2 to 3 years depending upon the duration of the project.

Insurance of Leased Trailers

The insurance of the trailers and the associated paraphernalia of leased trailer is the responsibility of the construction company and the insurance of crew is also included in the package of leased trailer.

Lessee Holds All Aces In ODC trailer Leasing

Thus when it comes to leasing of trailers for handling of ODC packages it is all for the construction company to cater to the whims of the leasing company. The construction company normally does not have a choice as its future depends on the lessee providing the equipment at the right time and at the right place. Any delay in providing the equipment can mar the success of project.

In other words if you happen to be the owner of an ODC trailer, you can dictate terms worldwide. There is no competition in this field worldwide and very few firms lease this kind of trailers.